Concept development is the process of developing ideas to solve specialized problems.
Concept development is the process of developing ideas to solve specialized problems. Our concepts are developed in phases, from formless idea to precise message in an appropriate form with supportive visuals and content. A concept is not a message, a concept is an idea that contextualizes a message in interesting, unique, and memorable ways through visual, audio and design content. Concept development starts once we have done our research and understand exactly what we want to achieve and why, what problem we are trying to solve and why. Ideally, we develop a concept that provides solutions for the problem, communicates effectively on multiple levels, is unique (different and exciting), and stands out from the materials produced by our client’s competitors.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.
Product development refers to the complete process of taking a product to market.
Product development refers to the complete process of taking a product to market. It also covers renewing an existing product and introducing an old product to a new market. This includes identifying market needs, conceptualizing the product, building the product roadmap, launching the product, and collecting feedback.New product development (NPD) is a core part of product design. The process doesn’t end until the product life cycle is over. We continue to collect user feedback and iterate on new versions by enhancing or adding new features. There’s no one role that does product development. Product development unites every department in our agency, including design, engineering, manufacturing, product marketing, UI/UX, and more. Each group plays an essential part in the process to define, design, build, test, and deliver the product.
Content creation is the foundation of all modern digital marketing efforts.
Content creation is the foundation of all modern digital marketing efforts. It’s defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting those pieces to a target audience. Digital content takes many forms, including web pages, blogs, infographics, videos and social media posts just to name a few. The main objective of content creation is to attract new and returning customers.